City staff presented Feb. 4 on a two-round business survey about sign regulations and recommended steps to improve clarity and outreach before formal sign-code amendments.
The survey produced 37 responses — roughly 13% of the city’s businesses, staff said — and surfaced repeated themes: respondents wanted clearer information on what the sign code allows, easier permitting, and some flexibility on size and design. "A lot of the folks haven't applied for a sign permit recently, weren't very aware of what the sign code currently allows or doesn't allow," the staff presenter said.
Staff told the commission that while many respondents sought greater flexibility (including visibility from the freeway), state rules and considerations about community character will limit some changes. "I believe that the state has certain regulations with regards to signs facing I 90," the presenter said, noting outside constraints. Staff said recommendations include creating clearer materials and web resources and building standards that allow selective, vetted flexibility rather than blanket changes.
No formal action was taken on sign regulations at the meeting; staff said they will continue drafting code amendments and outreach plans based on the survey results.