Cubberley update: polling shows modest support; TheatreWorks, Avenidas and Friends of Recreation step forward

The council received a two-part update on the Cubberley Community Center: FM3 presented the third of four community polls and staff outlined emerging community partnerships that could materially change the project’s financing and program mix.

Curtis Bello of FM3 said the January poll (about 400 interviews; ~5–7% margins of error on key splits) tested two funding options: a parcel tax (roughly $7.3 million/year) and a half-cent sales tax (about double that). Support for each measure was roughly in the high‑40s percent range in the survey—near but below required thresholds, with a sizable “swing” segment. Respondents prioritized tangible repairs and safety upgrades (wiring, plumbing, earthquake and accessibility work) and preservation of outdoor space; messaging that disclosed specific spending plans and accountability tended to perform better than broad, high-level descriptions.

Staff then publicly introduced several partner organizations that have expressed interest or signed letters of intent. Phil Santora of TheatreWorks Silicon Valley described a vision for a two‑theater performing arts complex and expanded education programming; Mark Goulet (Friends of the Recreation Wellness Center) reiterated their earlier LOI and fundraising interest; and Christina Lugo (Avenidas) signaled renewed interest in bringing senior programming back to Cubberley. Staff said the presence of anchor partners changes the financial landscape and urged moving to a fourth poll that would incorporate the partnerships in messaging.

After a lengthy council discussion about polling timing, message testing, the risk of multiple revenue measures on the same ballot, and whether to pursue November 2026, the council voted to approve a letter of intent with TheatreWorks (attachment C), and directed staff to explore alternatives for land acquisition—such as negotiations with the school district and financing options that would not depend solely on a successful ballot measure—and to accelerate Poll 4 (possible April timeframe). The motion carried on roll call.