Nicole Nemmers interviewed for reappointment to Clear Creek County Tourism Bureau

Nicole Nemmers appeared before the Board of County Commissioners to seek reappointment to the Clear Creek County Tourism Bureau board and outlined priorities for sustainable tourism and business collaboration.

Nemmers said she has served multiple terms and emphasized balancing promotion with protection: "I care deeply about our community and balance with tourism...keeping tourism sustainable, not allowing us to become an abandoned amusement park," she told commissioners. She proposed strategies including better branding, partnerships with businesses to avoid double-spending on advertising, and "mini itineraries" that link hikes, local shops and restaurants to encourage longer stays.

Commissioners pressed Nemmers on marketing tactics and targeting day-trippers versus longer-stay visitors, and asked whether tourism efforts should highlight specific businesses. Nemmers recommended partnership-based approaches and said she prefers highlighting industries rather than single businesses to avoid inequities. Commissioners also asked about rafting and low-snow conditions; Nemmers said river operators are preparing for a reduced season and that tourism promotion should include alternative experiences such as guided hikes and events.

No formal reappointment vote was recorded during the session; the item was handled as a work-session interview and the board will proceed with its reappointment process according to agenda scheduling.