Kingsburg BID social‑media reach surges in 2025; Oatnote presenter urges wider business outreach

Quinn Hirt presented the Kingsburg Downtown BID’s 2025 social‑media review at the Feb. 3 meeting, reporting notable growth in followers and content reach.

Hirt said Instagram follower growth was substantially higher than prior years — "we basically doubled the amount of followers that we had in the previous year" — and that Instagram views totaled nearly 700,000 for the year while Facebook reach exceeded 400,000. He identified event coverage (the Crayfish Festival, tree lighting and the car show) as top performing content and encouraged the BID to produce short promotional videos and to distribute reports by email to reach business owners who do not follow social platforms.

Board members agreed more proactive outreach to merchants was warranted and discussed ways to promote BID services as a no‑additional‑cost benefit to members. "This is one of our biggest tools as an organization," one board member said, noting the need for targeted email and video outreach to raise merchant awareness of available services.