Regenerate Wellness to open in Lebanon with cryotherapy, cold plunge and app-based bookings

Regenerate Wellness, a recovery-focused small business owned by Andy Robinson, will open in Lebanon in the former Shoe Carnival space at 2438 North Lebanon Street, Suite 700, the host of the Love and Lebanon podcast said during an interview on the show.

Robinson said the roughly 5,000-square-foot facility will offer a mix of services aimed at post‑exercise or post‑injury recovery, including a cryotherapy chamber, cold plunge, red-light therapy rooms, an infrared sauna and compression devices such as NormaTec and Hyperice. “It really helped me tremendously,” Robinson said of the therapies that influenced his decision to open the business after a shoulder surgery and months of recovery.

Robinson described short cryotherapy sessions — typically 2½ to 5 minutes — and said the business will use an app for bookings so customers can stack services (for example, cryo followed by a red-light session). He also warned that some offerings can be intimidating to first-time users and urged prospective customers to consult their physicians when appropriate. “We are not doctors,” he said, adding that staff will guide visitors through each service.

The owner outlined pricing and access incentives ahead of the opening: Regenerate Wellness is running founder specials now, and Robinson said the business will work with first responders and local fitness partners. He encouraged residents to sign up early and to stop by during the ribbon-cutting event on Feb. 6 and the grand opening on Feb. 7, when the business will be open from 10 a.m. to 4 p.m. Robinson said regular hours at launch are expected to be Tuesday–Friday 9 a.m.–8 p.m. and Saturday–Sunday 10 a.m.–6 p.m., with adjustments possible based on demand.

Robinson emphasized local ties and a desire to serve Lebanon and nearby communities: he said he attended Western Boone, his wife attended Lebanon, and he intends to draw customers from roughly a 30‑mile radius, including Crawfordsville. The facility is positioned near State Road 39 and nearby retail and medical facilities, which Robinson said influenced his site choice because of visibility and traffic.

Looking ahead, Robinson said the business has room to expand within the space and may add services that match customer demand, including additional red-light rooms and potentially an IV bar offering B12 and NAD treatments. He also said his manager, Janae, will run daily operations and that the business will offer training and part‑time opportunities for local high‑school students.

The owner stressed that these services are intended as recovery and wellness supports rather than medical treatments. “That thing is about negative 25 to negative 50 degrees,” he said of the cryo chamber when describing what new users can expect, and added that most regular users in his experience are in their 30s to 60s. The podcast host directed listeners to regenerate-well.com for more information and photos.

The business will partner with Anytime Fitness for the grand-opening events; a person named John, described in the podcast as the owner at that Anytime Fitness location, is expected to attend. The podcast did not provide any regulatory approvals, permits or licensing details.

Robinson and the podcast host encouraged the community to attend the ribbon-cutting and grand-opening events to see the facility and ask questions.

Next steps: Regenerate Wellness is holding a ribbon-cutting Feb. 6 and will open to the public Feb. 7 from 10 a.m. to 4 p.m.; founder specials are available now via the company website.