Fair board reviews county-hosted fair website and agrees $4,500 radio advertising plan
February 03, 2026 | Dunn County, Wisconsin
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The Dunn County Fair Board heard a presentation from Krista Vinn on recent website work and later discussed advertising options after a presentation from Bill Sparks of iHeartMedia.
Krista told the board she "transferred all the content over from the external website to be housed under the main county website," adding carnival pricing, vendor and sponsor information, fair book forms, and photo galleries. She said ticket links and admission purchase options can be added once the county’s ERP and ticketing arrangements are finalized.
Bill Sparks described radio and digital options, including a "direct targeted email" deployment and traditional radio buys. "We get somewhere around 35 or 40,000 emails that come into that bucket, and then we send that out twice," Sparks said while explaining the targeted email product and how clicks can be tracked to ticketing pages.
Board members questioned airtimes and whether the email deployment was the best use of funds. After debate about reach, timeslots and channel selection, the board approved a motion to spend $4,500 on radio advertising, with direction to obtain quotes from iHeartMedia and Midwest/Midwest Broadcasting and to negotiate times and channels that better match the county audience. Members also discussed boosting organic social media and using Facebook/Instagram ads for specific audience segments.
Separately, the board discussed photo permissions for youth exhibitors and instructed staff to collect parental and buyer signoffs during registration to permit online use of names and images.
Staff will return with vendor quotes, proposed schedules, and a recommended mix of radio spots and social/digital ads for final approval.
Krista told the board she "transferred all the content over from the external website to be housed under the main county website," adding carnival pricing, vendor and sponsor information, fair book forms, and photo galleries. She said ticket links and admission purchase options can be added once the county’s ERP and ticketing arrangements are finalized.
Bill Sparks described radio and digital options, including a "direct targeted email" deployment and traditional radio buys. "We get somewhere around 35 or 40,000 emails that come into that bucket, and then we send that out twice," Sparks said while explaining the targeted email product and how clicks can be tracked to ticketing pages.
Board members questioned airtimes and whether the email deployment was the best use of funds. After debate about reach, timeslots and channel selection, the board approved a motion to spend $4,500 on radio advertising, with direction to obtain quotes from iHeartMedia and Midwest/Midwest Broadcasting and to negotiate times and channels that better match the county audience. Members also discussed boosting organic social media and using Facebook/Instagram ads for specific audience segments.
Separately, the board discussed photo permissions for youth exhibitors and instructed staff to collect parental and buyer signoffs during registration to permit online use of names and images.
Staff will return with vendor quotes, proposed schedules, and a recommended mix of radio spots and social/digital ads for final approval.
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