Council OKs Argyle ISD stadium signs with one‑year review of illuminated press‑box logo

Flower Mound’s Town Council approved a comprehensive sign package for the Argyle Independent School District’s high‑school stadium, with a condition limiting nighttime illumination of the press‑box logo to events and subject to a one‑year review.

Planning staff described the request as an atypical sign package that requires council action because several proposed elements exceed the town’s sign code. The package included two fence/canopy signs (A1, A2), a press‑box logo sign (A3) and a logo for an indoor activity center (A4). Staff told council that planning and zoning recommended partial approval (they approved A1, A2 and A4 and recommended denial of A3).

Applicant Braxton Booth said the 24‑foot tall press‑box sign would be proportionate to a 105‑foot press box and that the proposed sign ratios compare favorably with a 6‑foot sign on a one‑story building. Planning staff clarified the press box height and dimensions and flagged that A3 would exceed standard sign height and area allowances under the town code.

Council members focused discussion on illumination and resident impacts. One council member noted concerns about a scoreboard that briefly illuminated a large area during testing and asked for a condition to prevent excessive nightly lighting. Legal and planning staff confirmed that a comprehensive sign package may include hours of operation and other urban‑design criteria and that council may set a limit.

Council approved K3 on a recorded unanimous vote after a motion that tied A3 illumination to events and placed it under a one‑year review limited to lighting. The adopted condition requires the press‑box logo’s illumination to be used only during events and to be turned off at the conclusion of the event; the council also stated the illumination will be subject to reconsideration if residents raise concerns.

Speakers quoted or paraphrased here appear in the meeting transcript, including planning staff who noted the press box height and applicant Braxton Booth describing design intent. The signed action authorizes the comprehensive sign package with the stated illumination restriction and a council review timeline for the lighting.