Host committee outlines Super Bowl 2026 small-business and workforce programs

Adam Lewis, director of community impact for the Bay Area Host Committee, briefed the commission on programs intended to connect local small businesses and workers to Super Bowl 60 and FIFA World Cup activities in 2026.

Lewis described three impact pillars: environmental resilience, workforce and economic development, and youth access to sport. He said the host committee's Bridge to Work program aims to move temporary event workers into family-sustaining careers and that the Super Bowl Source training program received more than 1,000 applications from small businesses across the Bay Area.

Lewis said the host committee is developing a local-supplier tool, described as a two-sided marketplace where small businesses can register, upload qualifications, and be discoverable by event hosts and suppliers. The tool is not yet live; Lewis said an interest form and a basic link are available on bayareahostcommittee.com while the team finalizes the platform.

Commissioners asked about language access, outreach to businesses with limited English proficiency, signage and wayfinding to direct people to brick-and-mortar stores during activations, and lessons from Super Bowl 50. Lewis said the host committee has run in-person "road shows," partnered with trusted local leaders for trainings, and will follow up with the commission as the supplier tool launches.

No commission action was taken; commissioners invited the host committee to return for further updates.