Board renews $5,000 Safe Place media contract to run AMC pre-show ads

Monroe County commissioners voted to renew a contract with NCM Media (the National Cinema Media network) to run Safe Place outreach ads before PG-rated films at AMC theaters, using funds from the county’s Safe Place grant.

Speaker 2, presenting Miss Turner King’s item, said the agreement allows the running of ads at AMC theaters as part of YSP’s outreach strategy; the ads use theater and digital advertising to educate and promote the Safe Place program. Speaker 1 moved to approve the $5,000 renewal to be paid from the Safe Place grant; Speaker 3 seconded the motion.

Commissioner Jones stated the board has supported the program for years and would not consider discontinuing it. Mr. Cockrell called the roll; Commissioner Thomas, Commissioner Jones and Commissioner Madera each voted yes and the motion passed, 3–0. The board noted this was a routine program renewal and did not require ratification.