Mayor Matt Zager defends proposed WWLC solar array, citing long‑term savings and local benefits

Mayor Matt Zager used the Sun Up Wisconsin "Neighbor to Neighbor" segment to update residents on several civic matters, focusing on a proposed solar array connected to the WWLC distribution system and on local redevelopment projects.

On the solar proposal, Zager said the city council approved a letter of intent in December that allows the project to continue through the approval process but does not guarantee final approval. He described the developer’s analysis as estimating a roughly $100,000 investment to connect the array to WWLC’s distribution system and projected savings “up to $17,000,000 in 30 years.” Zager characterized these as the project’s estimates and stressed uncertainties around future energy demand and regulatory incentives.

Zager acknowledged strong local concerns — including wildlife, view sheds and property impacts — and said some opposition reflected “not in my backyard” dynamics. Still, he told hosts the WWLC plan envisions a 25‑acre array sited to minimize visibility and framed the project as "behind the meter" generation that would serve local customers and reduce the utility’s need to buy power from external sources.

The mayor said WWLC’s distribution ownership means the electricity would stay in the local system rather than being exported, which, according to the project analysis cited on air, is where much of the projected savings originate. He also noted that WWLC and city bodies are working through public engagement at planning commission meetings and that the project timeline accelerated when changes in federal incentives prompted developers to move forward.

Zager placed the solar discussion in a broader context of economic development: he described ongoing efforts to redevelop former mill properties, encouraged private investment in large mill buildings, and said street upgrades (Jackson Street targeted for 2026, phased work on 13th Street) and winter operations remain budget priorities.

No final approvals were announced during the interview. Zager said he would continue to gather information, consult professionals and work toward decisions that balance resident concerns and long‑term community needs.