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Plan Commission conditionally approves master sign plan for Weinbrenner/Thorogood site

December 17, 2025 | Marshfield, Wood County, Wisconsin


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Plan Commission conditionally approves master sign plan for Weinbrenner/Thorogood site
The Marshfield Plan Commission approved a master sign plan for a new Weinbrenner/Thorogood manufacturing, retail and office building in Mill Creek Business Park, noting the proposal is within the city's sign‑area limits and will require separate permits for individual signs.

City planner James Levin reviewed the master sign plan requirements under chapter 24 of the municipal code and said the applicant requested 771.65 square feet of signage; the lot's maximum allocation is 4,908 square feet, so the proposal requires no exceptions to the sign code. Levin also said the applicant must obtain approval from the Mill Creek Business Park covenant committee before sign permits can be issued.

A motion to approve the master sign plan carried on roll call with affirming votes from the mayor, Council Member O'Reilly, Commissioner Caprillion, Commissioner Bernardi and Commissioner Mitchell. Staff will coordinate with the covenant committee and issue or authorize sign permits consistent with the approved master sign plan and the municipal code.

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