DRB approves Fogo de Chao signage for Lincoln/Alton with size limits on blade signs

The Design Review Board approved part of a five‑variance request from restaurant operator Fogo de Chao to add an entry canopy sign and blade signs at the Citizen M building at Lincoln Road and Alton Road.

Staff recommended denying two requested increases in blade‑sign area because the proposed sizes would significantly enlarge signage visible from multiple directions. The applicant argued larger blade signs were needed to provide visibility on busy Alton Road and to fit the building’s primarily glass façade. After public comment — including from a contractor with the restaurant and neighbors who called the site “sign cluttered” — the board approved variances for the entry/canopy sign and two other variances, but denied the two blade‑size increases. The board added a design condition asking the applicant to make the blade signs more rectangular to fit the architecture.

Outcome and next steps: The applicant will work with staff on final sign details and produce revised sign elevations and materials as required by the board’s design order.