Consultant: Lewisville residents report high satisfaction but show demographic skew

Lewisville 7 Jan. 8, 2024 6 A city-hired consultant presented findings from Lewisville's 2023 resident satisfaction survey on Jan. 8, reporting an overall satisfaction rating of 87.64 percent, strong safety perceptions and notable demographic skews among respondents.

Consultant James Cogut said the online opt-in survey yielded more than 900 responses and emphasized that opt-in methodology tends to overrepresent people who are either very satisfied or very dissatisfied. He recommended interpreting results as snapshots tied to the survey period rather than as definitive causal findings. Cogut said a phone-based random sample of roughly 401 responses provides a smaller-margin-of-error benchmark but the online approach gave greater quantity for subgroup analysis.

Key findings cited by Cogut included an overall satisfaction (top-two categories) of 87.64% with a positive-intensity measure (share saying "very satisfied") of 42.3%. Safety scored highly: "92.39% of the people that were surveyed said they feel safe or very safe in the city of Lewisville," Cogut said, but he highlighted large day-night perception gaps in some neighborhoods (differences up to about 30 percentage points). Zip-code comparisons showed 75077 at about 92.12% positive and 75067 at about 86.14% positive.

Cogut noted respondent demographics skewed older and more tenured: 42% of respondents reported living in Lewisville 20 years or more, while renters and Latino respondents were underrepresented relative to citywide proportions. He warned that social media coverage of incidents can depress online survey scores and pointed to a recent murder in Central Park around the survey period as an example that likely affected park ratings.

Councilmembers thanked staff and the consultant and discussed using the results to guide departmental performance measures and targeted outreach; department directors were scheduled to receive full results the following morning. Cogut said staff will analyze cross-tabs and demographic comparisons further to help identify actionable items.

Next steps: department directors will receive full data for operational review and the city will use survey metrics in performance dashboards and budget planning.