Clearlake marketing committee discusses disbanding and reconstituting two community groups; no formal vote taken
April 20, 2022 | Clearlake, Lake County, California
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The Clearlake Marketing Committee on an April meeting approved its agenda and minutes, then spent most of the session debating a proposal to disband the existing committee and reconstitute its work into two specialized community groups.
Committee leadership said the proposed change — still subject to City Council approval — would dissolve the committee as a council-appointed body and create two volunteer community groups: an event-marketing group to support expanded event spending in the FY22–23 budget, and a unification/beautification group focused on murals and place-making projects. The chair said the reorganization is intended to remove Brown Act meeting constraints for small working groups and to target community energy to narrower goals.
Supporters said the change would allow the city and volunteers to operate with greater flexibility and bring in additional community partners; the chair and staff agreed to follow up with City Manager staff and return with a timeline for council consideration. Opponents and some members argued the committee should instead prioritize economic or retail marketing to attract businesses and investment to Clearlake rather than focusing primarily on events or beautification.
Members debating the proposal pressed for clearer lines of responsibility should the committee be disbanded. One member suggested creating a Parks & Recreation director to centralize event operations and prevent staff from wearing “too many hats.” Staff noted a retail-strategy consultant is already working on business outreach and recommended better coordination with the Chamber of Commerce and the Visit Lake County/Visit Clear Lake marketing effort.
No formal motion to disband the committee was recorded at the meeting; the chair said the plan will be presented to the City Council for approval and that, if approved, the community groups could begin meeting outside Brown Act constraints as early as May.
Committee leadership said the proposed change — still subject to City Council approval — would dissolve the committee as a council-appointed body and create two volunteer community groups: an event-marketing group to support expanded event spending in the FY22–23 budget, and a unification/beautification group focused on murals and place-making projects. The chair said the reorganization is intended to remove Brown Act meeting constraints for small working groups and to target community energy to narrower goals.
Supporters said the change would allow the city and volunteers to operate with greater flexibility and bring in additional community partners; the chair and staff agreed to follow up with City Manager staff and return with a timeline for council consideration. Opponents and some members argued the committee should instead prioritize economic or retail marketing to attract businesses and investment to Clearlake rather than focusing primarily on events or beautification.
Members debating the proposal pressed for clearer lines of responsibility should the committee be disbanded. One member suggested creating a Parks & Recreation director to centralize event operations and prevent staff from wearing “too many hats.” Staff noted a retail-strategy consultant is already working on business outreach and recommended better coordination with the Chamber of Commerce and the Visit Lake County/Visit Clear Lake marketing effort.
No formal motion to disband the committee was recorded at the meeting; the chair said the plan will be presented to the City Council for approval and that, if approved, the community groups could begin meeting outside Brown Act constraints as early as May.
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