Senate advances AI bill that requires disclosure and creates Commerce mitigation pathway

Senate Bill 149, described by its sponsor as the product of a year-long working group, was read for a third time and advanced by the Utah Senate.

Senator Collamore told the Senate the bill aims to balance consumer protections with innovation. "Deceptive practices under the consumer under governed under the division of consumer protection are still illegal even if you use a generative AI bot," the sponsor said on the floor, adding that crimes remain crimes even if committed via prompting an AI.

The measure requires disclosure in interactions where people may reasonably expect a human (for example in health or mental-health contexts), and it creates a voluntary mechanism within the Department of Commerce that would allow businesses to enter mitigation agreements so regulators and innovators can learn and adapt rules together. Supporters described that pathway as an educational opportunity for regulators while preserving consumer-protection enforcement.

Roll-call: The Senate read SB149 for a third time; the clerk recorded 22 yea votes, 0 nay votes, and 7 absent.

Next steps: The bill will be enrolled according to Senate procedures and transmitted for further processing. Implementation details and rulemaking authority for the mitigation agreements would flow through the Department of Commerce if the bill becomes law.