Historic‑district office pavilion at 100 Columbus Avenue approved after neighbors praise design

The San Francisco Historic Preservation Commission voted unanimously to approve a certificate of appropriateness for a new one‑story plus basement pavilion within the rear courtyard of 100 Columbus Avenue, a contributing resource in the Jackson Square Historic District.

Planning staff said the project will replace a surface parking lot with a modest office building that will not be physically attached to the historic 100 Columbus structure and will be minimally visible from the public right of way. "Staff finds that the proposed work will be in conformance with the requirements of Article 10 and the Secretary of the Interior standards for rehabilitation," Rebecca Salgado, planning staff, told the commission.

The applicant, Love From, said the pavilion would provide additional office space for a local creative collective and include new, more transparent gates on Columbus Avenue and Jackson Street. "We're a small team…we're seeking to create an inspiring space that sparks creativity and innovation," Matt Cerny of Love From said during the presentation.

Several nearby property owners and business leaders urged approval, citing neighborhood vitality and economic recovery. Michael Velzo, president of the Jackson Square Merchants Association, said the project "adds to the energy and vibrancy of the neighborhood and aids in the economic recovery of greater downtown." Other supporters included small business owners and representatives of local cultural organizations.

Commissioners asked the design team to provide clearer drawings showing the revised, more transparent gate designs and confirmed an accidental‑discovery archaeological condition will be included in any approval. Commissioner Foley moved to approve; with Commissioner Wright recused, the motion passed 4–0.

The commission recorded no conditions that would alter the building’s retail and residential uses; planning staff said they received three letters of support after the hearing packet was published. The approval will allow the sponsor to proceed with the revised design while complying with the conditions adopted by the commission.