Architecture View Board approves like‑for‑like Snap Fitness sign in South Russell Village

The Architecture View Board of South Russell Village unanimously approved a like‑for‑like exterior sign replacement for Snap Fitness during its Nov. 18, 2025 meeting, following a presentation from the sign contractor.

John Benedict, representing Brilliant Sign Electric, presented the application on behalf of the property owner (identified in the record as Center Washington Center Limited and Anna Dulac). Benedict described the proposal as a like‑for‑like replacement that “fits in the same area on the sign” and uses Snap Fitness corporate branding in red and white with a ‘24/7 fitness’ panel, saying the new installation aligns with the franchise’s updated look.

Board members asked only clarifying questions about size and placement. Benedict said the replacement is “basically the same size” as the existing sign and is configured slightly differently but will occupy the same location. After no further comments, an unidentified board member moved to approve the application; the motion received a second and the board recorded the approval on the record.

Votes at a glance
- Approval of Nov. 4, 2025 meeting minutes — Motion made and seconded; board vocal responses recorded as “Aye”; minutes approved.
- Snap Fitness sign application — Motion to approve made, seconded and recorded as approved.

Why it matters
Permitted signage governs the appearance of commercial corridors and helps local officials ensure new signs meet size, placement and design standards in the village. The board’s approval allows the applicant to replace the existing sign with updated corporate branding while maintaining the sign’s current footprint.

What was on the record
The transcript records the applicant’s description that the sign is a like‑for‑like replacement, with red-and-white corporate colors and an element reading “24/7 fitness.” The board’s discussion focused on configuration and installation; no conditions, design modifications or dissenting votes were recorded in the transcript.

Next steps
The board approved the application on Nov. 18, 2025. Any required permits or installation scheduling would be handled through village staff after the board’s action.