Plan Commission approves alternate fence-mounted signs at 3201 S. Millard Ave.
October 22, 2025 | Marshfield, Wood County, Wisconsin
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The Plan Commission on Oct. 21 approved an alternative sign permit allowing two additional permanent fence-mounted identification signs at 3201 South Millard Avenue.
City planner James Leven said the site currently includes four signs total; two comply with the code’s dimensional and locational standards and two required alternate review because of their mounting on perimeter fencing. The two subject signs measure about 34 inches by 48 inches (roughly 11 square feet each), are non-illuminated, and are mounted on private property approximately 3 feet from the property line. Staff recommended approval, finding the signs modest in scale, not projecting into the public right-of-way, and consistent with the intent of chapter 24 to balance wayfinding and visual order.
A commissioner moved to approve the alternate sign request and the motion passed on a voice vote with no recorded opposition.
Ending: Staff will proceed with permitting consistent with Plan Commission approval and chapter 24 sign code.
City planner James Leven said the site currently includes four signs total; two comply with the code’s dimensional and locational standards and two required alternate review because of their mounting on perimeter fencing. The two subject signs measure about 34 inches by 48 inches (roughly 11 square feet each), are non-illuminated, and are mounted on private property approximately 3 feet from the property line. Staff recommended approval, finding the signs modest in scale, not projecting into the public right-of-way, and consistent with the intent of chapter 24 to balance wayfinding and visual order.
A commissioner moved to approve the alternate sign request and the motion passed on a voice vote with no recorded opposition.
Ending: Staff will proceed with permitting consistent with Plan Commission approval and chapter 24 sign code.
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