Schertz council discusses larger gateway signs on I‑35, multiple entry points

City of Schertz elected officials discussed potential upgrades to gateway signage on Interstate 35 and at other major entries to the city.

Council members said the existing monument sign at one entry is only on one side of the road and can be obscured by vegetation; they proposed exploring larger, more stately signs on both the north and south sides of I‑35 and possibly at I‑10 and other major approaches. One speaker suggested preparing a plan that identifies multiple locations and associated costs so improvements could be phased in during future budgets.

Why it matters: gateway signage is a visible part of the city’s identity, and members argued larger or additional signs could present a stronger entry image to motorists. Council members noted similar monumental signs in neighboring cities such as New Braunfels and Kyle as models.

Council members and staff discussed coordination with the ongoing I‑35 project and the planned overpass facade that will state “City of Schertz,” and they noted that TxDOT previously provided column signage for the overpass. One council speaker said design work tied to overpass or turnaround-lane improvements could cost roughly $50,000–$60,000; another cautioned that some sites are constrained by space and current construction activity, recommending the north side be prioritized because fewer construction obstacles exist there now.

No formal motion or vote was recorded in the transcript excerpt. Council members asked staff to draft a multi‑site plan and cost estimate for consideration during the budget process and to coordinate with TxDOT and the I‑35 project team.

The council also discussed not replacing perfectly serviceable signs unnecessarily and instead focusing resources on high-visibility interstate locations once construction in key areas finishes.