Committee approves LaSalle County end‑sound for videos with softer riser

The LaSalle County Tourism Committee voted at its May meeting to adopt a standard end‑sound for promotional videos, selecting option one with a slightly quieter riser.

The nut graf: committee members said they wanted a short, distinctive audio cue—similar to a streaming service “sting”—to brand county videos at the end of productions, and they approved a vendor’s revised version with one technical change.

Matthew, the vendor representative responsible for audio, played two revised ending sounds and answered questions about components such as flowing water, birds and a drawn‑out eagle call. Committee members debated the “riser” (a building, sustained sound leading to the ending cue) and the sharpness of the eagle call. One member said the chosen sound should be recognizable even if a viewer hears it from another room.

After discussion a committee member asked, “Is everybody in favor of number 1 with a tad, quieter, softer riser?” Committee members responded “Aye,” and the chair said, “Motion carried.” The committee directed Matthew to reduce the riser volume slightly and to soften the eagle call; no formal written contract action was recorded at the meeting.

Background: participants framed the audio cue as part of a consistent brand identity to run at the end of many county videos. The decision was a technical creative approval and does not by itself authorize additional production funding.