Mapleton hires Stephanie Skinner as public relations specialist; plans Everbridge outreach

Stephanie Skinner, introduced to the council as Mapleton's public relations specialist, described her first two months on the job and outlined communications priorities including trust, transparency and consistent branding. She said social media reach on city main pages increased more than 200% since she started and that the city has gained more than 350 new followers across Facebook and Instagram.

Skinner told the council she wants to expand targeted email campaigns using Everbridge and allow residents to opt in for project, meeting and events updates. She said the city may need to move from a shared (“child product”) Everbridge account with Springville to a standalone option. “Residents would be able to opt in to update, like meeting agendas, construction projects, recreation programs, and community events,” she said.

Council members asked about opt‑in mechanics and delivery methods; Skinner said residents would have to opt in for email or text alerts and that the city would continue to use the website as the official information hub. No formal action or budget request for new communications software was taken at the meeting.