Council approves 2025 Dream Cruise sponsorship agreement; Ford to provide $50,000 to Ferndale
June 24, 2025 | Ferndale, Oakland County, Michigan
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Ferndale City Council on June 23 approved a 2025 sponsorship agreement for the Ferndale Dream Cruise with Campbell Marketing and Communications as agent for Ford Motor Company. The city will receive $50,000 under the agreement.
A council member disclosed employment with Ford Motor Company and abstained from voting. The council then moved to approve the agreement; the motion carried with the remaining council members voting in favor.
Why it matters: Ford has been the presenting sponsor of the Dream Cruise activities in Ferndale since 2013. Sponsorship funds and in‑kind support contribute to event logistics such as private security and volunteer parking management; separate Dream Cruise organizational revenues and distributions affect how participating communities receive shared funds.
Details from the meeting: The council was told the Woodward Dream Cruise organization (a nonprofit overseeing the multi-community event) pays for some citywide elements such as portable toilets and may distribute net proceeds back to participating communities. The local sponsorships that Ford provides to Ferndale are used by the city to support local event staffing and services. Staff estimated Ford’s additional contributions to local services (outside the $50,000 sponsorship) at roughly $10,000 for parking/volunteer support, and confirmed Ford and Mustang Alley have separate charitable contributions for nonprofit partners.
Conflict of interest disclosure and vote: One council member stated they work for Ford Motor Company and would abstain from the vote. After that disclosure the council voted to approve the sponsorship agreement and authorized the director of special events to execute it.
Outcome and next steps: Agreement approved; special events staff will receive and manage the sponsorship funds for Dream Cruise activities in Ferndale and will coordinate with the Dream Cruise organization on shared logistics and community distributions.
Provenance: The item was introduced as agenda Item 8B and concluded with disclosure, motion and roll-call vote on the agreement.
A council member disclosed employment with Ford Motor Company and abstained from voting. The council then moved to approve the agreement; the motion carried with the remaining council members voting in favor.
Why it matters: Ford has been the presenting sponsor of the Dream Cruise activities in Ferndale since 2013. Sponsorship funds and in‑kind support contribute to event logistics such as private security and volunteer parking management; separate Dream Cruise organizational revenues and distributions affect how participating communities receive shared funds.
Details from the meeting: The council was told the Woodward Dream Cruise organization (a nonprofit overseeing the multi-community event) pays for some citywide elements such as portable toilets and may distribute net proceeds back to participating communities. The local sponsorships that Ford provides to Ferndale are used by the city to support local event staffing and services. Staff estimated Ford’s additional contributions to local services (outside the $50,000 sponsorship) at roughly $10,000 for parking/volunteer support, and confirmed Ford and Mustang Alley have separate charitable contributions for nonprofit partners.
Conflict of interest disclosure and vote: One council member stated they work for Ford Motor Company and would abstain from the vote. After that disclosure the council voted to approve the sponsorship agreement and authorized the director of special events to execute it.
Outcome and next steps: Agreement approved; special events staff will receive and manage the sponsorship funds for Dream Cruise activities in Ferndale and will coordinate with the Dream Cruise organization on shared logistics and community distributions.
Provenance: The item was introduced as agenda Item 8B and concluded with disclosure, motion and roll-call vote on the agreement.
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