Marketing staff reports website and social gains; distribution of 346 postcard boxes continues

Ryan reported a marketing update to the committee on Aug. 15, 2025, summarizing recent social and website performance and promotional-material distribution. He said Facebook and Instagram engagement was strong, website traffic recovered quickly after a brief outage, and distribution of promotional boxes is continuing.

Highlights Ryan reported: 14,219 users reported on Facebook-related activity and about 12,546 engagements on Instagram (top posts featured sunflower photos). On the tourism website he reported 5,529 new users and 7,203 page views. He said there had been a roughly 48-hour website outage in July that was resolved quickly.

Promotional materials: Delivery and fulfillment figures show 346 boxes distributed to date and about 204 boxes remaining in inventory; staff said they will schedule another distribution and that the postcard video will be placed in a content block on the tourism homepage.

Why it matters: Site and social metrics inform future media purchases and target-market decisions; committee members were told the digital assets and the new attraction videos will be posted to site business listings as they are finalized.

Ending: Staff will continue distribution of the remaining promotional materials and update the committee as new video assets are posted to the website.