Wise County leaders discuss solar energy outreach and community partnerships

The Clean Energy Advisory Board meeting held on November 15, 2021, by the Virginia Department of Energy focused on advancing solar energy initiatives across various counties. The meeting began with a review of the current status of households served by weatherization programs, highlighting the importance of community outreach in promoting solar energy benefits.

Key discussions included the identification of major referral sources for weatherization providers, particularly the Department of Social Services, which plays a crucial role in connecting low-income households with available resources. Participants emphasized the need for effective communication strategies to reach these communities, noting that social media platforms, particularly Facebook, are vital for disseminating information, given the decline of traditional newspaper subscriptions in areas like Wise County.

Tony, a board member, shared insights from conversations with local housing authorities and organizations, indicating a growing awareness of solar energy's advantages among residents. He reported that the Wise County Housing Authority is open to partnerships to enhance outreach efforts, particularly targeting low and moderate-income households. Additionally, the Blue Ridge Housing Network expressed interest in supporting solar initiatives, especially if grant funding could make solar installations more affordable.

The meeting also addressed the outreach strategies of local electric companies, with a focus on their reliance on online platforms for customer engagement. Board members discussed the importance of diversifying communication methods to ensure broader access to information about solar programs.

Further contributions from Casey highlighted the collaborative efforts with county administrators and local solar installers, emphasizing the need for vertical integration to ensure quality service and maintenance. The discussion underscored the potential for local governments to support solar initiatives through marketing, outreach, and possible incentives, such as fast-tracked permitting processes.

In conclusion, the meeting underscored the collective commitment of the Clean Energy Advisory Board to enhance solar energy accessibility in Virginia, particularly for underserved communities. The board plans to continue exploring partnerships and outreach strategies to promote solar energy benefits effectively.