Commission reviews mixed-use redevelopment plan at 233 Geary Street in Union Square

The San Francisco Planning Commission convened on July 4, 2025, to discuss a significant redevelopment project at 233 Geary Street, located at the corner of Union Square. The meeting focused on a proposal to transform the existing building, which has largely been vacant, into a mixed-use facility that will include retail, office, and residential spaces.

The project aims to accommodate 21 new dwelling units on the upper floors, specifically on Floors 8 through 10, while retaining retail spaces on the basement through the third floors. The proposal also includes the establishment of office uses exceeding 5,000 square feet on Floors 4 through 7, along with a rooftop penthouse. The commission was presented with a draft motion to approve the necessary conditional use authorizations and findings as per the planning code.

Key aspects of the project include various interior and exterior alterations to enhance the building's appeal and functionality. Notably, the project will not introduce off-street parking but will provide bicycle parking and employee showers as required by city codes. A new courtyard area and additional rooftop terraces are planned to meet open space requirements, with one terrace potentially accessible to residents.

The Historic Preservation Commission reviewed the project on July 7 and unanimously approved the proposed alterations. Community outreach has been conducted, garnering support from local organizations, including the Union Square Business Improvement District and the operator of Neiman Marcus, with no opposition received to date.

The planning department expressed that the project aligns with the downtown plan and the city's general objectives, emphasizing the importance of introducing new residential units in an area without housing density limits. The project is expected to enhance foot traffic and vitality in the Union Square area, benefiting nearby retailers and restaurants.

During the meeting, project sponsor Dan Chow from Sand Hill Property Company highlighted the importance of revitalizing the building and contributing to the neighborhood's economic recovery post-pandemic. The architectural team presented plans to restore the building's exterior while maintaining its historical significance.

Public comments reflected strong support for the project, with stakeholders emphasizing the potential benefits of increased residential presence in Union Square, which has been adversely affected by the pandemic and changing retail dynamics.

The commission concluded the public comment period and moved forward with discussions on the proposal, indicating a positive reception towards the multi-use development concept. The project is seen as a crucial step in revitalizing Union Square and enhancing its status as a premier shopping destination.