Union Square project seeks to preserve I. Maggard design while adding residential units

In a recent meeting, the San Francisco City Commission discussed a significant proposal for the historic I. Maggard department store located at 233 Geary Street, a site that holds deep architectural and cultural value in Union Square. The project aims to transform the building into residential units, a move that has garnered both support and concerns from various stakeholders.

The Heritage Commission expressed its appreciation for the project’s recognition of the building's historical significance, particularly its connection to renowned architect Timothy Pflueger. While they support the proposed change of use and the new treatment of the ground floor entry, they raised concerns about alterations to the building's iconic fenestration. The proposed expansion of window openings could disrupt the established grid pattern that is integral to Pflueger's design. The commission urged the project team to consider maintaining the original window sizes to preserve the building's architectural harmony.

Support for the project was also voiced by the Housing Action Coalition, which highlighted the importance of introducing residential use to an area that typically lacks housing options. They praised the project for its environmental considerations, notably the absence of car parking, and emphasized the value of adaptive reuse of historical buildings to meet modern needs.

Representatives from existing businesses in the area, including Neiman Marcus and local retail tenants, expressed their backing for the project. Neiman Marcus's General Manager noted that the addition of residential units could revitalize Union Square, benefiting local retail and dining establishments that have struggled in recent years due to the pandemic and changing retail dynamics.

The Union Square Business Improvement District also voiced strong support, emphasizing the project's thoughtful approach to maintaining the architectural character of the building while making necessary updates. They believe that the project will enhance the neighborhood's appeal and contribute positively to the community.

As discussions continue, the commission is expected to weigh the benefits of revitalizing a historic site against the need to preserve its architectural integrity. The outcome of this proposal could set a precedent for future developments in San Francisco, particularly in balancing modern needs with historical preservation.