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School District enhances family communication with multilingual informational videos

April 06, 2021 | San Francisco City, San Francisco County, California


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School District enhances family communication with multilingual informational videos
In a recent San Francisco government meeting, officials highlighted their commitment to enhancing communication with families as students prepare to return to school. The focus was on creating accessible resources, including a series of informational videos aimed at elementary-age students and their families. These videos, available on the city's website and YouTube channel, are designed to convey excitement about the upcoming school year while addressing the changes that may feel unfamiliar.

Officials emphasized the importance of tailoring information to meet diverse family needs. They have provided site leaders with templates and resources to customize communications effectively. Additionally, the Family Resource Link is being utilized to ensure that staff can quickly access frequently asked questions and provide consistent answers to families, particularly regarding site capacities and other emerging concerns.

A standout moment in the meeting was the introduction of a 90-second animated video created with grant funding. This video, which features voiceovers in seven different languages, aims to engage young students and reassure families about the return to school. The collaborative effort involved contributions from the philanthropic community and the city's SFGovTV team, showcasing a united approach to addressing educational challenges during the pandemic.

As the meeting concluded, officials expressed gratitude for the collective effort and reiterated their commitment to keeping families informed and engaged as the school year approaches. The anticipated outcomes include improved communication strategies and a smoother transition for students returning to the classroom.

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