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County approves alcohol sales at three golf courses to enhance concessions

April 03, 2024 | Essex County, New Jersey


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County approves alcohol sales at three golf courses to enhance concessions
The Essex County Board of Commissioners convened on April 3, 2024, to discuss a significant ordinance aimed at amending regulations for the sale and service of alcohol at the county's three golf courses: Hendrix, Sweet Quake, and Frances Burn. The proposed changes would allow for the direct sale of beer and wine, enhancing the current system that permits these beverages only during special events through a permit.

The initiative is part of a broader strategy to outsource concessions at the golf courses, which officials believe will attract more vendors and improve service offerings. During the meeting, questions arose regarding the logistics of the concessionaire's operations, including whether patrons would be allowed to bring their own alcohol. Officials clarified that all sales would be managed by the concessionaire, discouraging outside alcohol.

Commissioner Mary Thomas inquired about potential revenue from this initiative. It was noted that the county would receive a fixed payment from the vendor, regardless of the volume of alcohol sold. This structure mirrors existing agreements, such as those with Aramark at the county zoo.

The ordinance received unanimous support from the commissioners, indicating a collective agreement on the potential benefits of the proposal. The next steps will involve finalizing the bidding process for the concessionaire, paving the way for enhanced services at the county's golf facilities.

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