Wisconsin Assembly Bill 98 reinstates business signs along snowmobile trails for safety
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The Assembly Committee on Forestry, Parks and Outdoor Recreation convened on May 2, 2023, to discuss Assembly Bill 98, which aims to reinstate directional signs along snowmobile trails that guide riders to nearby businesses. This legislation is particularly significant for the 74th Assembly District, where snowmobiling is a popular winter activity for both residents and tourists.
Currently, the Department of Natural Resources (DNR) has been dismantling these signs due to a law that prohibits advertising local businesses on state land. Proponents of Assembly Bill 98 argue that these signs are not merely advertisements; they serve a critical safety function by directing snowmobilers—many of whom are unfamiliar with the area—to essential services such as fuel, food, and emergency assistance. Representative Green emphasized the economic impact of these signs on local businesses, particularly taverns and service stations that rely on winter tourism.
The proposed bill would allow the DNR to enter into agreements with local snowmobile clubs, enabling them to place signs on public trails. These signs would specifically promote businesses that provide fuel, food, vehicle servicing, and lodging, without any fees imposed on the clubs for sign placement. This change is seen as a common-sense solution to enhance safety and support local economies.
Committee members expressed strong support for the bill, highlighting the importance of directional signs in preventing accidents and ensuring that snowmobilers can find their way to safety. Representative Kallen shared a tragic incident involving two teenagers who lost their lives on a snow-covered trail, suggesting that clearer signage could have altered the outcome.
The discussion also touched on the process for businesses to qualify for signage, with the requirement that they offer specific services. While the bill does not detail the approval process, it was noted that local snowmobile clubs would play a key role in managing the signs.
As the committee moves forward with Assembly Bill 98, the focus remains on enhancing public safety for snowmobilers and revitalizing local businesses that thrive during the winter months. The next steps will involve further discussions and potential amendments to ensure that the legislation effectively addresses community needs while maintaining safety on the trails.
Currently, the Department of Natural Resources (DNR) has been dismantling these signs due to a law that prohibits advertising local businesses on state land. Proponents of Assembly Bill 98 argue that these signs are not merely advertisements; they serve a critical safety function by directing snowmobilers—many of whom are unfamiliar with the area—to essential services such as fuel, food, and emergency assistance. Representative Green emphasized the economic impact of these signs on local businesses, particularly taverns and service stations that rely on winter tourism.
The proposed bill would allow the DNR to enter into agreements with local snowmobile clubs, enabling them to place signs on public trails. These signs would specifically promote businesses that provide fuel, food, vehicle servicing, and lodging, without any fees imposed on the clubs for sign placement. This change is seen as a common-sense solution to enhance safety and support local economies.
Committee members expressed strong support for the bill, highlighting the importance of directional signs in preventing accidents and ensuring that snowmobilers can find their way to safety. Representative Kallen shared a tragic incident involving two teenagers who lost their lives on a snow-covered trail, suggesting that clearer signage could have altered the outcome.
The discussion also touched on the process for businesses to qualify for signage, with the requirement that they offer specific services. While the bill does not detail the approval process, it was noted that local snowmobile clubs would play a key role in managing the signs.
As the committee moves forward with Assembly Bill 98, the focus remains on enhancing public safety for snowmobilers and revitalizing local businesses that thrive during the winter months. The next steps will involve further discussions and potential amendments to ensure that the legislation effectively addresses community needs while maintaining safety on the trails.
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