Clear Lake committee plans marketing campaign to attract event organizers

The City of Clearlake's Marketing Committee convened on January 19, 2022, to discuss a focused strategy aimed at attracting third-party event organizers to the area. The committee emphasized the importance of narrowing their efforts to create a significant impact on the community through targeted marketing campaigns.

The primary goal outlined during the meeting is to develop a marketing campaign that identifies and attracts capable event organizers who can bring diverse activities to Clearlake. This initiative is not about the city running events but rather about finding the right partners to enhance community engagement and economic activity. Committee members discussed the need for a clear communication strategy to effectively reach out to potential organizers and guide them through the process of planning events in the city.

To achieve this, the committee plans to create a timeline for the next six months, which includes developing a list of potential events, conducting workshops to brainstorm ideas, and assigning homework to committee members to ensure progress. Each meeting will focus on reviewing materials, refining strategies, and identifying target audiences for specific events, such as 5K runs, car shows, and farmers markets.

The committee also discussed the importance of evaluating the feasibility of events based on city resources and community impact. They will grade potential events on criteria such as the workload required from the city, the event's potential impact on the community, and its economic viability. This structured approach aims to streamline efforts and ensure that the events brought to Clearlake are beneficial for both residents and local businesses.

As the committee moves forward, they are optimistic that by refining their strategy and leveraging community resources, they can successfully attract new events that will enrich the Clearlake experience and foster a vibrant local economy. The next steps include finalizing a commitment to at least one event by June and continuously adjusting their approach based on feedback and outcomes.