The City of Clearlake's Marketing Committee convened on February 16, 2022, to discuss an exciting new initiative aimed at promoting local events and enhancing community engagement. A key focus of the meeting was the proposed "Run Lake County" event, which aims to attract visitors and showcase the beauty of Clearlake through a series of running races.
The event organizer emphasized the importance of collaboration with local authorities, including Chief White and Fire Chief Willie Cepeda, to ensure safety and logistical support. The committee discussed the need for road closures and the significance of using paved roads to accommodate all participants, including those with disabilities. This inclusive approach aims to make the event accessible to a wider audience, fostering community participation.
In addition to the race, the organizer proposed a wellness fair at Austin Park, which would feature local businesses and health services, further promoting community health and wellness. The committee recognized the potential economic benefits of the event, with hopes of increasing foot traffic to local restaurants and shops.
The discussion also touched on marketing strategies, including the use of the city’s website to promote events and engage residents. The committee members expressed enthusiasm for the initiative, highlighting the importance of transparency and collaboration in planning.
As the meeting concluded, the organizer reiterated the urgency of securing city approval to move forward, indicating a willingness to adapt based on feedback from city officials. The committee's support for the event reflects a broader goal of enhancing community spirit and showcasing Clearlake as a vibrant destination for both residents and visitors.
Next steps include scheduling meetings with city officials to finalize plans and ensure all safety measures are in place, paving the way for what could become a signature event for the City of Clearlake.