Marketing Committee explores public art to boost tourism and local business in city

The City of Clearlake held a marketing meeting on November 17, 2021, to discuss strategies for enhancing the city’s visibility and appeal. The meeting focused on the role of the marketing committee, the importance of public art, and potential marketing initiatives aimed at attracting tourism and new businesses.

The discussion began with committee members reflecting on their experiences and the progress made over the past two years. It was noted that the Tourism Improvement District (TID) has taken a significant role in marketing efforts, particularly in advertising to the Bay Area. The committee acknowledged the need to complement TID's initiatives rather than duplicate them.

A key point of discussion was the committee's lack of a budget and the potential need to request funding from the city council. Members emphasized the importance of having a clear plan to effectively utilize public funds for marketing projects. This led to a broader conversation about what resources and strategies would be necessary for the committee to succeed.

Public art emerged as a significant theme during the meeting. One member shared their passion for art and its role in enhancing community identity and attracting visitors. They cited examples from other towns, such as Weaverville and Dunsmuir, where art has contributed to local culture and tourism. The idea of a slogan, "Come for the lake, stay for the culture," was proposed to encapsulate this vision.

The committee also discussed the impact of existing public art, such as murals, on community engagement and tourism. Members noted that visitors were already stopping to take pictures in front of local art installations, indicating a positive response to these initiatives.

Three main focuses for the marketing committee were identified: promoting local businesses, attracting tourism, and enhancing the city’s overall appearance to create a welcoming environment for visitors. The committee recognized that improving the guest experience is crucial to achieving these goals.

In conclusion, the meeting highlighted the committee's commitment to developing a strategic marketing plan that leverages public art and tourism to enhance Clearlake's appeal. The next steps will involve further discussions on budget requests and specific marketing initiatives to support local businesses and attract visitors.