Clear Lake businesses discuss holiday decorations and competition prize plans

The City of Clearlake Marketing Committee convened on October 20, 2021, to discuss various initiatives aimed at enhancing community engagement and promoting local businesses during the holiday season. The meeting focused on strategies for incorporating both commercial and residential participation in upcoming festive activities.

One of the primary topics was the potential for local businesses to collaborate with children in the community to create holiday decorations. Committee members expressed interest in having kids decorate buildings, although concerns were raised regarding liability and the availability of teachers to supervise. Despite these challenges, there was enthusiasm for continuing the tradition of children creating holiday posters, similar to the Halloween initiative.

The discussion also highlighted the absence of Christmas banners in the city, with businesses expressing disappointment over their lack of availability. The committee acknowledged the financial constraints faced by both the Chamber of Commerce and the city in funding these decorations. A proposal was made to explore a joint effort to purchase banners for future use, although it was noted that it was too late to implement this for the current year.

Additionally, the committee explored ideas for a holiday light competition that would include both residential and commercial categories. Last year’s competition awarded gift certificates to local restaurants, but members suggested that a trophy might be a more appealing incentive for businesses. The idea of a perpetual trophy was proposed, which could be displayed by the winning business each year, fostering a sense of community pride and competition.

Overall, the meeting underscored the committee's commitment to enhancing the festive atmosphere in Clearlake while supporting local businesses. Plans for future initiatives, including the holiday light competition and potential decoration projects, were set to be further developed in collaboration with local stakeholders.