Committee plans to enhance Lakeshore Drive holiday decorations with community involvement

The City of Clearlake is gearing up for the 2021 Great Holiday Light Fight, a festive initiative aimed at enhancing community spirit and holiday cheer. During the recent Marketing Committee meeting, members discussed plans to build on last year's successful event, which was spearheaded by committee member Zachary.

The committee aims to maintain the social media-driven approach used last year, where community engagement played a key role in selecting winners. Participants will be encouraged to share their decorated homes on social media, generating excitement and visibility for the event. The committee plans to start advertising the Light Fight alongside other holiday festivities, including the annual parade.

In an effort to further beautify the community, committee members expressed a desire to involve local businesses and schools in the decoration process. They hope to collaborate with the Chamber of Commerce to encourage businesses to enhance their holiday displays. The initiative aims to create a vibrant atmosphere along Lakeshore Drive, making it a focal point for holiday celebrations.

The committee's proactive approach reflects a commitment to fostering community involvement and enhancing the festive spirit in Clearlake. As plans develop, residents can look forward to a visually stunning holiday season that brings everyone together.