Puerto Rico's tourism sector is experiencing a remarkable resurgence, with hotel occupancy rates soaring to 83.1% as of April 3, nearly tripling the figures from earlier this year. This surge marks the highest occupancy since March 2019, when rates reached 84%. Notably, during the Easter weekend, occupancy peaked at an impressive 99%, reflecting a robust influx of both local and international tourists.
March 2021 has been particularly significant for the Puerto Rico Tourism Company, achieving record revenue from the occupancy tax, the highest in its history. The hotel and tourism association has reported an exceptionally active summer season, indicating a positive trend for the industry.
In response to the ongoing COVID-19 pandemic, a media campaign was launched in March to inform tourists about health and safety protocols. This initiative aims to provide clear guidance on executive orders related to COVID-19, ensuring visitors are well-informed about the rules and penalties for non-compliance. The goal is to harmonize Puerto Rico's renowned hospitality with necessary safety measures, allowing tourists to enjoy the island's offerings while adhering to health guidelines.
Despite the challenges posed by hurricanes Irma and Maria, which significantly impacted the tourism infrastructure, the current trends suggest a promising recovery for Puerto Rico's tourism industry. The proactive measures taken by local authorities and the tourism sector are paving the way for a brighter future, enhancing the island's appeal as a travel destination.