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Controversial color change proposed for historic commercial building

June 06, 2024 | Laguna Beach, Orange County, California


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Controversial color change proposed for historic commercial building
A recent government meeting focused on a proposed color scheme change for the Forest Avenue Mall, a 29-unit commercial building located at 332334 Forest Avenue. The project aims to repaint the exterior, which currently features wood siding, stucco, and brick in medium gray tones, to a new color called \"Iron River\" by Dunn Edwards. The proposal includes painting all exterior materials, including the unpainted brick cladding along the parking garage.

City staff concluded that the new color scheme aligns with the building's modern architecture and complies with the downtown specific plan's urban design guidelines. The darker color is expected to allow the building's various textures and architectural features to stand out, creating visual interest.

However, the proposal sparked a lively discussion among city commissioners and the public. Concerns were raised about the potential loss of architectural detail with a monochromatic color scheme, as previous designs highlighted different structural components. Some commissioners suggested incorporating a secondary, lighter shade to enhance the building's articulation and prevent it from appearing too monolithic.

Public comments reflected a mix of opinions. Some residents expressed apprehension about the prevalence of dark colors in the area, arguing that they could dominate the streetscape rather than recede into it. Others advocated for maintaining the building's original aesthetic, emphasizing the importance of preserving its architectural integrity.

The applicant clarified that the intention was not to paint the brick, which would remain in its natural color, despite initial renderings suggesting otherwise. The discussion concluded with a consensus among commissioners to approve the project, contingent on ensuring that the brick remains unpainted and considering a darker trim color to provide contrast and maintain the building's character. The final decision will reflect a balance between modern design and respect for the building's historical context.

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