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New Auto Showroom Set to Revitalize Historic Square

July 25, 2024 | Collierville, Shelby County, Tennessee


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New Auto Showroom Set to Revitalize Historic Square
In a recent government meeting, commissioners approved a significant project aimed at revitalizing a space on Main Street, which will soon house the Wildbelt Expedition Motor Company. The company plans to establish a showroom for vintage Land Rover and Toyota Land Cruiser vehicles, with all sales conducted indoors. The approval includes modifications to the building's front facade, such as new light fixtures, door alterations, and a fresh coat of paint, while maintaining the existing wood canopy.

The applicant, Cade Pieper, emphasized that the vehicles will be fully restored before arriving at the facility, with only minor detailing and audio installations performed on-site. The business model focuses on high-value vintage vehicles, with prices ranging from $100,000 to $300,000. Pieper noted that the operation is temporary, as the property owner, Hank Wright, has plans for a hotel in the area, and the lease allows for a six-month notice to vacate.

Commissioners expressed enthusiasm for the project, highlighting its potential to bring life back to the town square. They acknowledged the historical context of automotive businesses in the area, noting that several dealerships previously operated on the square. The approval also includes conditions to ensure that any changes to the building adhere to historic district guidelines.

Overall, the meeting underscored a commitment to balancing development with the preservation of the town's character, as the commissioners look forward to the positive impact of the new showroom on the community.

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