City launches app to boost local shopping rewards

During a recent government meeting, officials provided an overview of the newly launched SHOP Local program, designed to encourage residents to support local businesses in Orange. The initiative aims to boost local economies by promoting spending at over 700 identified businesses through a rewards app.

The program allows users to earn 5% back on qualifying purchases made at participating local businesses. This cash-back reward can be claimed within 90 days and is funded by the city, which has allocated $30,000 to the rewards account. The funds are intended to support local businesses and enhance community investment.

Officials noted that the app is user-friendly, requiring no additional effort from businesses to participate. They have provided promotional materials to help businesses inform customers about the program. As of the meeting, several hundred users had already signed up, indicating a positive reception since its launch a few weeks prior.

The city plans to evaluate the program's success and determine whether to continue funding the rewards initiative once the initial $30,000 is exhausted. The meeting underscored the importance of local spending in sustaining jobs and city services, reinforcing the program's goal of fostering a vibrant local economy.