City considers future of Walk on Wilshire amid community debate
July 16, 2024 | Fullerton, Orange County, California
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During a recent Fullerton city council meeting, discussions centered on the future of the \"Walk on Wilshire\" (WOW) initiative, which has transformed a section of Wilshire Avenue into a pedestrian-friendly space. Currently, only Mulberry Street has completed its parklet construction, while Fullerton Brewing Company and Somi Somi have permits pending for their own parklets, contingent on the extension of WOW.
City staff reported that improvements in the area, including the installation of the city's first bike signal, cost approximately $90,000. To date, the city has generated over $32,000 in lease revenue from businesses participating in the outdoor dining program, with projections estimating annual revenue could reach $40,000 if the program continues.
A survey conducted to gauge community sentiment revealed strong support for WOW, with over 476 respondents favoring its continuation. However, some businesses expressed concerns about visibility and access, particularly those located before the WOW area. The survey highlighted a need for better lighting and safety measures, as well as suggestions for extending WOW to Malden Avenue.
City officials proposed three options for the council's consideration: extending the WOW pilot program while conducting a placemaking assessment, extending WOW without an assessment but enhancing the current setup, or terminating the program indefinitely. The assessment would evaluate communal spaces and gather further stakeholder feedback, with an estimated cost of $70,000 for a consultant.
Public comments reflected a mix of support and opposition. Supporters emphasized the positive impact of WOW on community engagement and local businesses, citing increased foot traffic and a vibrant atmosphere. Critics, however, raised concerns about access to their businesses and safety issues related to the pedestrian-only area.
The council acknowledged the complexity of making WOW a permanent fixture, noting that such a decision would require further review of traffic codes and the original purpose of the street's dedication to the city. As the meeting concluded, the council was urged to consider the long-term benefits of maintaining and potentially expanding pedestrian-friendly spaces in downtown Fullerton.
City staff reported that improvements in the area, including the installation of the city's first bike signal, cost approximately $90,000. To date, the city has generated over $32,000 in lease revenue from businesses participating in the outdoor dining program, with projections estimating annual revenue could reach $40,000 if the program continues.
A survey conducted to gauge community sentiment revealed strong support for WOW, with over 476 respondents favoring its continuation. However, some businesses expressed concerns about visibility and access, particularly those located before the WOW area. The survey highlighted a need for better lighting and safety measures, as well as suggestions for extending WOW to Malden Avenue.
City officials proposed three options for the council's consideration: extending the WOW pilot program while conducting a placemaking assessment, extending WOW without an assessment but enhancing the current setup, or terminating the program indefinitely. The assessment would evaluate communal spaces and gather further stakeholder feedback, with an estimated cost of $70,000 for a consultant.
Public comments reflected a mix of support and opposition. Supporters emphasized the positive impact of WOW on community engagement and local businesses, citing increased foot traffic and a vibrant atmosphere. Critics, however, raised concerns about access to their businesses and safety issues related to the pedestrian-only area.
The council acknowledged the complexity of making WOW a permanent fixture, noting that such a decision would require further review of traffic codes and the original purpose of the street's dedication to the city. As the meeting concluded, the council was urged to consider the long-term benefits of maintaining and potentially expanding pedestrian-friendly spaces in downtown Fullerton.
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