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Durant plans festive holiday light show to boost tourism

July 31, 2024 | Tourism Economic Development Authority Meetings, Durant City, Bryan County , Oklahoma


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Durant plans festive holiday light show to boost tourism
During a recent government meeting, officials discussed funding initiatives aimed at enhancing community engagement and economic activity in Durant. A significant portion of the conversation focused on the upcoming True Blue Barbecue and Chili Cook-Offs, scheduled for September 21 and November 9, respectively. The events are designed to create a vibrant game day atmosphere during the Southeastern football season, with plans to increase prize money from $1,500 to $2,500 to attract more competitors and participants.

Trustees expressed optimism that the increased prize pool would draw participants from outside the local area, thereby boosting attendance and hotel occupancy rates. Last year, the events reportedly contributed to an 88% occupancy rate in local hotels, with expectations of even higher numbers during homecoming, which typically sees around 3,000 attendees.

In addition to the cook-offs, the meeting highlighted the \"Light Up Durant\" initiative, a collaborative effort involving the city, the Chamber of Commerce, and Southeastern. The project aims to transform Durant into a holiday destination over the next four to five years. The first phase includes enhancing Main Street with festive decorations and lighting, while future phases may involve a drive-through light show at a local complex.

The proposed budget for the Light Up Durant initiative is $25,000, with a total long-term goal of $500,000. Organizers emphasized the importance of starting small and gradually expanding the project to ensure sustainability and community involvement. The initiative is expected to coincide with a weekend celebration on December 6 and 7, featuring carriage rides, local shopping opportunities, and festive activities aimed at drawing visitors to the area.

Overall, the discussions underscored a commitment to fostering community spirit and economic growth through engaging events and collaborative projects.

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