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City considers special exception for controversial mural installations

June 25, 2024 | Onalaska, La Crosse County, Wisconsin


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City considers special exception for controversial mural installations
In a recent planning commission meeting, a special exception application was discussed regarding the installation of murals on the primary facade of a building located at 820 Second Avenue South. The applicant, Holman Lindsay Paints, sought to deviate from the existing mural ordinance, which prohibits murals on primary facades, to allow multiple murals to be displayed.

The Mural Review Committee (MRC) reviewed the application and approved two murals, contingent upon modifications to one of them. Specifically, they requested the removal of commercial references, including the business name on painters' shirts and other promotional content. The MRC denied four additional murals due to their commercial nature, classifying them as signage rather than art, which is subject to different regulations.

City staff recommended approval of the special exception for the two murals, with the condition that three of the four denied murals be removed. The discussion highlighted the distinction between murals and signs, emphasizing that murals should not contain commercial messaging. The city allows only two wall facade signs for the property, and the applicant must choose which of the four commercial murals to retain as a sign.

During the meeting, concerns were raised about setting a precedent by allowing the murals to remain in their current form. The planning commission ultimately moved to approve the MRC's recommendations, which included the modifications to the approved murals and the removal of the denied ones.

The outcome of this meeting underscores the ongoing dialogue between artistic expression and regulatory compliance in urban planning, as the city navigates the balance between promoting public art and adhering to established ordinances.

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