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Gwinnett County launches Emmy-winning campaign against fentanyl overdoses

June 18, 2024 | Gwinnett County, Georgia


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Gwinnett County launches Emmy-winning campaign against fentanyl overdoses
During a recent government meeting, officials from Gwinnett County highlighted the urgent need for an awareness campaign addressing the rising issue of fentanyl overdoses. Rockdale County Chair Oz Nesbitt and Newton County's Marcella Banes emphasized the importance of educating the community, particularly youth, about the dangers of consuming unknown substances, including over-the-counter pills.

The discussion stemmed from a growing concern over overdose incidents in the area, prompting the creation of a series titled \"Upfront Gwinnett.\" This initiative aims to inform residents about the risks associated with fentanyl misuse and to memorialize victims of overdose through compassionate storytelling. The program has gained traction on social media and has been recognized for its impactful content.

Deb Tuft, a key figure behind the series, expressed pride in the team's efforts, which recently culminated in Gwinnett County winning its first Emmy award for the project. The meeting celebrated this achievement, with officials acknowledging the collaborative work of various departments, including the sheriff's office, public health, and local advocacy groups.

The Emmy win marks a significant milestone for Gwinnett County, reflecting the community's commitment to addressing the fentanyl crisis and supporting those affected by it. Officials reiterated the importance of continued education and awareness efforts to combat this pressing public health issue.

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