City plans to revitalize Route 66 with new grants

During a recent government meeting, Wildwood city officials discussed plans to enhance the Route 66 corridor, particularly in light of its upcoming 100th anniversary. Councilmember Hopper emphasized the importance of clearly defining eligibility boundaries for businesses seeking grants, suggesting a one-mile radius from the historic route. However, he expressed concerns that the proposed $25,000 grant fund might be insufficient for larger businesses to make meaningful improvements.

The conversation shifted towards the potential for a matching grant program that would not only support aesthetic enhancements but also promote the historical significance of Route 66 through commemorative signage. Director Voonish noted that while the Historic Preservation Commission had not previously focused on new business development, there could be opportunities to assist new establishments, such as the reopening of Lucky Dog Cafe, with signage and marketing efforts.

Councilmembers discussed the need for a cohesive marketing strategy to attract both existing and new businesses to the area. There was a consensus on the importance of avoiding sign clutter along the corridor, with suggestions to limit the number of signs and ensure they are spaced appropriately. The idea of engaging local businesses in discussions about their marketing needs before finalizing the grant program was also proposed, highlighting the collaborative approach the city aims to take in revitalizing the Route 66 experience.

Overall, the meeting underscored a commitment to balancing historical preservation with modern business development, as officials seek to celebrate Route 66's legacy while fostering economic growth in Wildwood.