Aritzia seeks approval for controversial LED screens in SoHo

In a recent government meeting, the commission reviewed a proposal for the installation of three LED screens at a historic building located at 560 Broadway, designed by Thomas Stent in the 1880s. The application, presented by representatives from Aritzia, aims to place two screens on the Prince Street side and one on the Broadway side of the building.

The discussion highlighted the ongoing renovations at the site, which include restoring the building's stone cornice that had been obscured by previous signage. The proposed LED screens are set to be positioned 3 feet 9 inches back from the window glazing, with awnings designed to partially cover them, thereby reducing their visibility from certain angles.

Despite the adjustments made to the proposal—reducing the number of screens from four to three—concerns were raised by several commissioners regarding the appropriateness of the screens in a historic context. The Manhattan Community Board 2 and the Victorian Society expressed opposition to the illuminated screens, citing their potential to disrupt the historic character of the SoHo area.

During the meeting, commissioners debated the visual impact of the screens, particularly on the Prince Street facade, where two of the screens would block views into the store. Some commissioners suggested removing one of the screens or adjusting their height to improve visibility into the storefront. Others acknowledged the challenges posed by the subway entrance nearby, which already creates visual distractions.

Ultimately, the commission moved to close the hearing without a definitive decision, indicating that further discussions and adjustments may be necessary before any approval is granted. The outcome of this proposal will likely set a precedent for future applications involving LED signage in historic districts.