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Expert planner defends controversial outdoor advertising sign proposal

September 17, 2024 | Parsippany (Troy Hills), Morris County, New Jersey


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Expert planner defends controversial outdoor advertising sign proposal
A recent government meeting focused on a proposed outdoor advertising sign at 959 Route 46, where officials discussed the project's implications and requirements. The meeting revealed that no parking spaces would be removed, and minimal changes to the site are anticipated, primarily involving the installation of power to the sign and the removal of a column in a grassy area.

The applicant's representatives assured the board that the project would not lead to drainage issues or increased sewer demands. The anticipated increase in impervious coverage is expected to be minor, with less than a 25-square-foot difference. The board raised concerns regarding the removal of trees and the presence of wetlands in the area. In response, the applicant committed to providing a signed and sealed survey to address these issues, which is mandated by state statute.

George Widdle Williams, a licensed planner with over 30 years of experience, testified as an expert in support of the application. He outlined his qualifications and the thorough review process undertaken by his team, which included site visits and analysis of local land use documents. Williams emphasized that the application seeks a use variance, as the outdoor advertising sign is not explicitly permitted in the current zoning district.

The meeting concluded with no further questions from the board, indicating a smooth progression for the application as it moves forward in the approval process.

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