During the Sept. 28 Economic Development Committee work session, council staff and Visit Montgomery outlined funding scenarios for the county's destination marketing organization. Committee members discussed two linked options: (1) recommend a steady "same services" base budget—staff and several members referenced a $2,500,000 figure in the packet—and (2) create a small, county‑managed grants/incentive fund (examples in the packet show $100,000–$200,000) to pilot events and incentives without immediately changing county law.
Council President Fannie Gonzalez prefaced the funding discussion: "That will be same services will be $2,500,000, correct?" The presentation noted that some peer DMOs (Fairfax, Arlington) operate with much larger budgets and that Civitas (the funding‑model consultant) recommended a tourism improvement district (TID) or a voluntary district as a long‑term funding option. Several council members said they favored starting with a base budget plus a modest pilot fund and then evaluating results before altering the county code.