Presentation shows Montgomery County day trips unchanged since 2019 but overnight visits down by about 1.35 million
September 28, 2026 | Montgomery County, Maryland
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The committee heard new performance metrics and visitation trends that help explain Visit Montgomery's funding request. Maria Bartos and other staff presented FY26 hotel data—61.4% occupancy, an average daily rate (ADR) of $145 and RevPAR of $89—and compared Montgomery's results to peer jurisdictions.
Kelly Groff summarized visitation trends: "The most recent data, 2025, we are still at 5,600,000 day trip visitors... however, we've lowered to 2,600,000 overnight visitors," a loss of roughly 1,350,000 overnight travelers since 2019. Presenters linked the overnight shortfall to slower international travel and an unexpected decline in government travel, particularly in the DMV market.
Kelly Groff summarized visitation trends: "The most recent data, 2025, we are still at 5,600,000 day trip visitors... however, we've lowered to 2,600,000 overnight visitors," a loss of roughly 1,350,000 overnight travelers since 2019. Presenters linked the overnight shortfall to slower international travel and an unexpected decline in government travel, particularly in the DMV market.
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