Speakers at the visitors center highlighted the role of local businesses and institutions in supporting Dolly Day and related nonprofit fundraising. Organizers singled out the Tennessee Titans, Amazon, the Music Community Foundation, and local venues as early supporters; Hal Ko said "more than $200,000 already in the bank for Give Like Dolly." The Musicians Hall of Fame was mentioned as committing a per-ticket donation to the Imagination Library, and the Walk of Fame induction and a hospitality award were noted as prior recognitions for Dolly.
City partners also flagged specific business promotions: the Nashville Zoo discounted adult admission to $19.25 for the day, some bars and restaurants offered Dolly-themed items or book drives, and project 615's special T‑shirt will send 100% of today's proceeds to the Imagination Library (with 50% of proceeds to continue going forward after the launch day). Organizers said a full list of more than 165 participating offers is posted on the tourism website.