Speakers urge combined approach—media literacy, provenance metadata and limited regulation—to stem misinformation

Both presenters emphasized that no single fix will stop misinformation. Dr. David Dowling recommended media-literacy practices—asking what emotion a piece is trying to evoke, what evidence is presented, and who benefits—calling inoculation training and fact‑checking effective ways to increase public resilience. He argued that ordinary citizens share responsibility for verifying claims before amplifying them.

Dr. Alex Scott recommended technical and policy measures in tandem: content-provenance systems such as Adobe’s Content Authenticity Initiative to record an image’s editing history, targeted laws that prohibit non‑consensual intimate-image deepfakes and political impersonation in certain contexts, and detection tools—while acknowledging each approach has limits in adoption or enforcement. “If you’re trying to deceive somebody, you’re not putting in a content credential,” Scott said, underscoring the need for public expectations and platform cooperation to make provenance systems effective.