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Commission considers 'Poe the crow' mascot for Lovely Luma campaign to cut park litter

September 16, 2026 | Petaluma City, Sonoma County, California


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Commission considers 'Poe the crow' mascot for Lovely Luma campaign to cut park litter
Commissioner Chisholm presented an ad hoc proposal to reduce litter in parks called "Lovely Luma," centered on a crow mascot named Poe and associated marketing materials. The commissioner said the mascot concept draws on Japanese mascot culture and local art: "So, basically, what we've come up with is this is a program. We're calling it Lovely Luma... introducing the mascot. So, this is Poe the crow," she said, describing three artwork variations intended for signage and outreach.

Staff and other commissioners discussed next steps, including finalizing short slogans, producing a small set of starter marketing materials for tabling events and the city bulletin, and identifying partner organizations to broaden reach. Director Halter said staff would try to absorb some effort within existing work and that volunteers and nonprofits could help scale outreach without large new expenditures.

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